Reputation management by using SEO, publicity and social media!
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In this tutorial I explain how to manage your online reputation by making sure that the items that show up when people search for your name are things that will be flattering to you and your business. The first thing you can do, which is the simplest thing, is to simply maintain good social accounts on Twitter, Google Plus, Facebook, LinkedIn, Pinterest and YouTube. Many of your social media accounts will show up in Google when people search for your name. So this is an easy thing to do, and it can accomplish quite a bit with very little effort.
The next thing you should do is get publicity about you and your business. You can get publicity with HARO (help a reporter out) or RadioGuestList.com which will get you featured on podcasts and radio shows.
Lastly, you should link to the pages about you that you want to rank well in Google. Linking to pages will help them rank higher in Google. This way you can curate which websites and articles show up when people search for you on Google.
You should also create content (web pages, videos, or any other kind of pages that have the potential to rank in Google searches) that should rank for your personal name or your business brand name. For example, if I wanted to make a page that would rank in Google about myself, I would title it with my name, and have the name in the title and description tags as well as in the body of the content. Then I would link to that page from my other pages until that page ranks well in Google search. This way, one out of ten Google search results would be exactly what you want people to think about you, thus positively controlling your reputation management.
Use these online reputation management tools and strategies, and pretty quickly, you will have a great online reputation!
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