Including the top five SEO key performance indicators in your monthly reports will help clients understand your white label SEO campaign better, and spark more productive strategic planning sessions. SEOReseller.com can show your clients how effective your campaigns are through our executive reporting.
Today I’m joined by a man who started his own digital agency in 2007 and transformed it into an SEO focused agency in 2012, quickly becoming a leader in the Romanian market. Welcome to DMR, Cosmin Negrescu. You can find Cosmin over at SEOmonitor.com.
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In this free webinar Alicia Lawrence, Content Coordinator for WebpageFX, discusses 4 metric tactics you should be tracking with your SEO to bring in more on your investment.
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Relying simply on old school SEO metrics like PageRank and link popularity just doesn’t cut it anymore, and red herring stats like keyword density lead you astray. You want to win the Google game but you’re not sure what to measure—or how. Which SEO metrics do you choose to judge progress towards your goals?
It’s time to find out what to measure and what to ignore! Rather than relying on old-school SEO metrics such as PageRank, rankings, and link popularity, or meaningless metrics such as “keyword density” or KEI (Keyword Effectiveness Index), you should be considering SEO metrics such as brand-to-nonbrand ratio, index-to-crawl ratio, search traffic per page, visitors per keyword, and many others. In this webcast, we’ll explore the full range of useful SEO metrics and how to leverage them for SEO success.
-How to identify and remedy weaknesses in your SEO to prevent bleeding away PageRank, traffic, and sales
-How to prioritize your efforts, allocate resources, and budget effectively
-Which tools to use to get the job done
-How to capitalize on long tail SEO opportunities
About Stephan Spencer:
Stephan Spencer is author of Google Power Search and co-author of The Art of SEO. Stephan founded Netconcepts in 1995 as an interactive agency; and over time it morphed into an SEO firm. Netconcepts was acquired by Covario in January 2010. Stephan left in September 2010 to start several new ventures. He is the inventor of GravityStream, a pay-for-performance SEO technology now rebranded as Covario’s Organic Search Optimizer. He is a highly sought after conference speaker on SEO and other online marketing topics for the DMA, AMA, Shop.org, Internet Retailer, SMX, SES, O’Reilly/TechWeb (Web 2.0 Expo), PubCon, Affiliate Summit, ECMOD, IQPC, and IIR, among others. His hundreds of speaking gigs have taken him around the globe – everywhere from Berlin, London, Toronto, Santiago, and Auckland, to New York, Chicago, San Francisco, Los Angeles, and places in between. Stephan lived in New Zealand for nearly 8 years, where he built a production office a block from the beach. He returned to the US in 2007. Stephan writes for Search Engine Land, Multichannel Merchant, Practical Ecommerce, and MarketingProfs, among others. He has a Masters in Biochemistry, which he uses every day (not!).
http://www.koozai.com/ – Graeme explains how Google Analytics can be used to track and analyse SEO metrics that help you optimise your website for the better. For more information about our Website Analytics services please visit http://www.koozai.com/brand/website-analytics/ Don’t forget to Subscribe to our channel to receive a new Digital Marketing video each week!
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