SEO and social media sharing: maximize social sharing of your products to get an SEO boost

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In this tutorial I discuss how to combine your SEO and social media marketing by giving your overall site and individual pages an SEO boost by sharing those pages on social media.

When you share pages of your site on social media, those pages get a small SEO boost. The key is to make sure that you and your team regularly share pages that you want to rank on Google. But it should not stop there. You should also create good content so that your customers will regularly share your pages. That extra social sharing will give you an SEO boost.

If you do get an SEO boost, the great thing is that since more people will discover your content through search, those people will share your content on social media, and further amplify your SEO.

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Let’s touch again on the impact SEO has on social media marketing, and vice versa. If you approach SEO as something that you just build content for, and build links, that is fine, but since you have all this content to share, you should share it on social media in a way that it would get shared by people who follow you on social media. Google crawls all the social media sharing and posting. If they see that your SEO content is getting shared on social media, they will see that as a quality signal, and boost the ranking of your content in their search results. Once your content ranks better in search results, you will get more daily traffic to that content, which will have an impact on how many people share your SEO content on social media, prompting even more sharing, and eventually prompting even more of an SEO boost.

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