How Google SEO Works Video – Authority Content.

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SEO and online marketing is changing and if you’re not updating your strategies it’s only a matter of time before one of Google’s updates get you. Watch David Jenyns (Melbourne SEO & Video) deliver his keynote at the Digital Marketing Summit and discover the 3 steps you must follow to win with Google.

Discover how Google SEO works and what it takes to apply modern SEO and authority content in 2015. And of course, if you’d like to know more and/or work with our talented team visit: http://www.melbourneseoservices.com/

How SEO and Content Marketing Work Best Together

http://www.koozai.com/ – James and Andy describe both sides to a successful Organic Marketing Campaign and how SEO and Content Marketing complement each other. For more information about our SEO and Content Marketing services please visit http://www.koozai.com/seo/ and http://www.koozai.com/seo/content-marketing/.

Don’t forget to subscribe to our channel to receive a new Digital Marketing video each week!

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http://www.koozai.com/blog/

Dan Kaplan – Write Great Website Content, Seo, Leads and Google Analytics

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http://marketingoptimization.tv/ | Learn How To Write Great Website Content with Dan Kaplan. He is the co-founder of PeriscopeUP LLC.
Get High In Search Engines and Increase The Leads or Sales Of ANY Website.

Since the days of Netscape, Dan has built and promoted hundreds of websites. After 18 years in the industry, he brings to our clients vision, strategy, and a deep understanding of Web Development, Search Engine Optimization, Conversion Optimization, Analytics, writing for the web, and Web 2.0 technologies such as blogging and social media. In his spare time, Dan is an avid triathlete and enjoys traveling with his wife and 3 kids.

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How to create awesome web content and achieve top search engine rankings

David Meerman Scott interviews Larry Waight of The Lodge at Chaa Creek in Belize about how he creates awesome web content. The content on ChaaCreek.com is ranked at the top of Google and other search engines for many important keywords that people use to research holidays in Belize. According to Larry, nearly 80% of their guest registrations come from search engines.

SEO & Search Engine Marketing- How To Optimize Your Content Marketing For MaximumTraffic From Google

Search engine optimization has more misleading advice and shady “service providers” than anything I’ve seen online. This video is going to give you a solid grasp of the basics of SEO in just one video.

Search engine marketing and optimizing for search engines has helped my wife and I grow our business from the ground up with as little as 0 to start.

This small investment in a web hosting ( http://www.milesbeckler.com/hosting ) combined with a large investment of time and energy creating and publishing content and optimizing that content has led us to reach nearly 10 million people with 20 million page views in just seven years.

If you stay focused on the core concepts and the basics of SEO… Ignore the hype, the sales messages for the shiny “shortcuts” and shady “blog network” vendors you can build a solid website that drives hundreds of thousands of visits per month from the search engines, too.

It is always important to begin by thinking about the platform your publishing to, in this case it’s Google, and what their goals are.

Understanding that the search engines goal is to deliver 1) highly relevant and engaging results for its users and 2) relevant advertisements so it can earn revenue you quickly can realize that becoming a partner of Google who publishes excellent quality and highly engaging content focused on what people are searching for is key.

You can help Google achieve their goals and in return Google will rank you high and drive traffic your way. The only “shortcut” there is to achieve success with search engine optimization and search engine marketing quickly, is to publish higher-quality content more often than your competitors. And for this I recommend you start with a 90 day challenge where you publish one excellent blog post every day for 90 days.

Aside from simply publishing the content your content needs to be focused on a specific keyword which represents a core topic in the mind of your users. Keyword research is how you get into the mind of your target visitor and understand what they’re looking for what their needs are and where they are in the buying cycle so you can create and craft great content that answers their biggest questions while proving to Google that you are a quality publisher worthy of their users attention.

The video goes deeper into how to structure your content marketing within your content management system in order to achieve maximum results. We look at what parts of page design and layout are important for you to focus on so you can trigger the most ranking factors in Google’s algorithm for SEO and outrank your competitors.

From the title and descriptions to the headline, heading tags and the concept of turning your post into a multimedia destination are all covered at length. These are the techy nuts and bolts of SEO and there’s really only a handful of them you need to understand in order to optimize your content marketing efforts.

There’s definitely a lot of overlap from what is covered in this video and what was covered in the YouTube SEO video which you can watch here: https://www.youtube.com/watch?v=ffkxuvFAE2k

To be perfectly honest, if you really want to dominate at organic search engine optimization your best bet is to also dominate at YouTube SEO creating a content marketing strategy that leverages both video marketing and organic search engine marketing together.

This is why I have continued to mention content marketing because search engine optimization should really just be one pillar in an overall content marketing strategy… And I will cover content marketing in depth later in another video.

Some people (who are often trying to sell you SEO courses) claim that the real “trick” to search engine optimization is all about outreach and getting other people to link to you. I am not from this school of thought and in the process of generating tens of millions of page views through organic search engine optimization, I’ve never really implemented this method. I do not believe you are required to do outreach in order to be successful with SEO.

Last thing, let’s talk about the skyscraper method. This is a simple concept about how to find what is already working inside of Google and simply create better, longer, more engaging content than what is already ranking. This is common sense, not a ninja SEO tactic and is a branding/marketing attempt by someone who’s trying to sell search engine optimization courses.

The truth is you need to publish comprehensive, long-form, multimedia, engaging content that raises the bar on every topic and keywords you target.

Simply do that more than your competitors and you will win.

SEO Tool Store, Search Engine Optimization, Content Marketing, Business Tools

SEO Tool Store for Search Engine Optimization tools created for business owners. Form driven SEO tools make content marketng easy for novices as well as experienced power users. Social Bookmarking, Directory Submissions, Classified Advertising, Article & Video production and distribution. Over 75 SEO tools. Content distribution tools.

20 Proven SEO & Content Marketing Tactics to Grow Organic Traffic

Discover high-growth SEO and Content Marketing techniques by James Norquay. These proven tactics have assisted with growing clients organic & referral traffic by over 1 million unique visitors a month in the Australian market on one domain.

What you will learn:
– SEO and Content Marketing tips for all budget levels to assist with growing traffic.
– Examples of past campaigns which have worked well in the Australian market.
– Effective content promotion tactics.
– Content outreach tactics.
– How to leverage internal business assets to assist your content marketing efforts.

00:00:05 – presentation by James Norquay

Questions:
00:18:32 What shall we consider for link building: PR or DA? Is PR still counted and considered for SEO?
00:20:06 How should a digital marketer prioritize his working hours? (e.g. content creation – 20%, content promotion – 50%, email marketing – 10%)
00:23:00 Are there any good tactics for handling duplicate content across retail sites other than Canonical tags?
00:24:03 Press releases create duplicate content. Does that lead to penalization? If it does, how can we avoid that duplicate content?
00:25:11 We are rebuilding and rebranding our business website. Is there any tool, other than social, that can get us off with a bang when we launch the new site?
00:26:04 Are .edu links really adding value to any website?
00:26:52 I run an e-commerce site, what is the best way to manage product titles to avoid duplicate content?
00:28:30 Should I use multiple keywords for a single page of an e-commerce site?
00:29:11 What’s your opinion on links? Do they still hold the same value? Or is Google prioritising user experience and other factors?
00:31:00 How to create the lead magnets for any website?
00:32:00 What do you think about outsourcing link acquisition? Are there white link building agencies that you recommend?
00:33:12 Talking about PR: How are journalist’s user behaviour and search intent different from those of a usual consumer? How can I use that in my marketing efforts?