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In this tutorial, I discuss event marketing strategies, and how you can promote your events to make sure that you draw attendance from social media, publicity, SEO, and referrals from existing attendees.
Event marketing strategies via SEO include making sure that for each event you host, you create a web page for that event, and make it rank for keywords that are relevant for your events like the event title and the city name of the city that it is in.
To increase event attendance via social media, you must get your event attendees to share your events on Twitter and Facebook. The best time to ask your attendees to promote your events on Twitter and Facebook is when they themselves sign up to attend your event. When people sign up for your event, they are typically excited about attending, and you must take advantage of their excitement, and get them to invite their friends.
Event marketing strategies to help you get publicity for your events include posting your events on other local event websites. Make sure that your events are truly interesting. If your events are truly interesting, they will naturally have great headlines, and other site editors, bloggers, and journalists will notice your events, and take note. Many of them might promote your events on their own websites because your events, being truly interesting, will make their website content better.
Additionally, if you are looking to promote your events and grow your business, I have written a number of books on how to start and grow your business. Please take a look at my Amazon author page for a full list of my books.
For more event promotion strategies and ideas, make sure you watch the full event management playlist:
How to make money and generate revenue from events:
How to choose a price for events:
Event marketing ideas:
Event marketing tutorial: