Search Engine Optimization (Seo) animated Explainer Video | Digital Marketing

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SEO Malaysia: Get More Customers With Search Marketing

There are 3.5 billion searches per day in Google Search Engine. It potential provides the biggest free targeted traffic to your website. There are 90% of business website owners in Malaysia having a great-looking website but nobody knows about. Without doing proper SEO (, you’re not showing up on the 1st page search results when users are searching for the types of services and products you offer. They never even know you exist & instead book with your competitor. You are not taking the advantage of a marketing tool that could increase your revenue 365 days a year, 24 X 7 a week. Find out how to get more customers in this video.


SEO (search engine optimization) SEO in French, ref nat, or free organic SEO is the activity related to the positioning of your website in search engines.
SEA (search engine advertising or PPC, CPC): do not confuse sponsored links (purchase space and keywords on search engines like Google Adwords) and paid search (paid services to register in directories, motors, comparators).
The SEA is to position your site in the search engines in return for a payment.
SMO (social media optimization) optimization in French on social networks. This is to give more visibility to a di site from social networks like Facebook, Twitter, Youtube, Dailymotion, Digg … Not to be confused with MMS is working relationship between the company and the community on social networks .
SEM (SM, search engine marketing or search engine marketing) in French SEO or “search”. This means all activities related to SEO your site on SERPs.
So to summarize SEM = SEO + SEA + SMO.
Why this rant?

I increasingly feel that many people use the acronym SEM all sauces to say everything and anything, and the more time passes the more the phenomenon is spreading …
How many times have I heard “we do SEO and SEM” and then “we want to Adwords SEM campaign” …

But I want to reassure my colleague (see story), it is not necessarily his fault … For example, type in your favorite engine “definition SEM”. Wikipedia excellent position gives us a definition does not mention even once the SEO:


NetElixir Search Marketing SEO Shorts: On-page Optimization

In this Search Marketing Shorts video, we break down everything you need to know about the basics of on-page optimization for your SEO, and how to build a strong SEO foundation for your site.

Search engines generally operate through two sets of ranking signals: one for on-page optimization, and one for off-page optimization. On-page optimization is exactly what it sounds like—it involves optimizing everything that you see on your website. When optimizing your on-page SEO, you want to have all of the elements on your site be as appealing and helpful as possible to search engines, (like Google), and to your end user.

Two of the most important SEO elements to optimize are your page titles and meta descriptions. You’ll want to make sure both of these on-page elements are informative and written within the available character limits to show up fully on the SERP.

Images don’t only make your site look visually appealing; image optimization is very important to your on-page SEO as well. Since Google isn’t capable of seeing our images itself, it’s important to include descriptive image alt tags that let Google know what images you’re displaying on your site.

While your site content is first and foremost meant to help your end user, search engines like Google and Bing also read through your content just like a person would. To have your on-page content optimized for both your users and search engines, make sure your content is as relevant as possible to the keywords you want to rank for.
Your H (header, or headline) tags range from H1 to H6 and signal to search engines which topics your content is focused around.

Lastly, you’ll want to make sure you’re using internal links on your site that link to other pages of your website. Not only are they helpful to your end user to navigate your site, they also help search engines crawl your site easily.

To learn more from our other Search Marketing Shorts videos, check them out on our channel:

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To learn more about how we can help you with your search marketing, check out our site and learn more about our SEO, PPC, and Analytics services:

Lesson 1: The State of Search: SEO & Content Marketing – Ecommerce University

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This video is a part of Shopify Ecommerce University’s 15-part video series on ecommerce content marketing.

Video Highlights

0:13 – The state of search
0:54 – Channels: Organic, Paid, CSE/PLA, Email, Social
2:17 – Google search result pages
3:27 – Examples of search results in Google
5:53 – You can thrive with no query based traffic only

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