Search Engine Optimization vs Search Engine Marketing – SEO vs SEM

http://workingseo.com Office: 917-521-4798 / Cell: 813-308-8614

SEO: Search Engine Optimization is organic and based on content. Content is “KING” because it’s the information on the page that Google crawls, indexes, and provides as the free organic search results when people type in the questions or key phrases they’d like to see a match to in the results.

SEM: PAID search is Search Engine Marketing and it includes not just paying Google for AdWords and Bing for Ads, but it also includes paying directories like Angie’s List, Homeadvisor, Yelp etc etc – many of which offer a free version but the real performers in these directories are the paying customers.

Content marketing doesn’t rely upon constant and permanent monthly payments. What it relies upon is written copy and enough of it to conquer the competition. This is done using various means which are explained in the video. Content marketing (SEO) has a cumulative effect and if done well draws external links and gets shares in social media which in turn creates more links to it from other sites – these links are known as back links (backlinks) and backlinks are “Queen”.

Search Engine Marketing for Quality Lead Generation.

There are over 3.5 Billion searches done on Google every day. For majority of businesses, their target audience is using Google to look for relevant products and services. Getting present in front of those prospects through SEM (Search Engine Marketing) is not a tough job. However, ensuring that you generate good quality leads is another ball game altogether. This Webinar takes you through a crash course on the basics of generating good quality leads via Search Engine Marketing. The key Search Marketing aspects covered in this Webinar are:

Researching Keywords & Writing Your Ad Copy
Structuring your Ad Account for Success
Measuring Results: Reporting
Landing Page Best Practices
Testing to see what’s working for your campaigns

Search Engine Marketing on a Bootstrap Budget – Sara Shikhman, BedroomFurnitureDiscounts.com

www.pace.edu/elab
Pace University’s Entrepreneurship Lab

http://bit.ly/elabSearch

Search Engine Marketing on a Bootstrap Budget

By

Sara Shikhman

On Monday, April 29th 2013 from 6:00 p.m. to 7:00 p.m.
at the Entrepreneurship Lab, Pace University, 163 William Street Room 344, New York NY 10038

Sara Shikhman, President, BedroomFurnitureDiscounts.com
Sara Shikhman is the President of BedroomFurnitureDiscounts.com, a leading online retailer of home furnishings in New York. Under Sara’s leadership Bedroom Furniture Discounts was able to turn a ,000 investment into nearly million in revenue despite being 576th to market. Sara earned her B.B.A. in Finance from the Lubin School of Business at Pace University and her law degree from University of Pennsylvania Law School. Prior to Bedroom Furniture Discounts Sara taught Business Law at Pace University, was a portfolio manager at Deutsche Asset Management and practiced corporate law at a top law firm in New York. In her spare time, Sara enjoys traveling, tennis and writing. Sara is a board member of the University of Pennsylvania Law School alumni board and the Lubin School of Business Alumni Board.

SEO & Search Engine Marketing- How To Optimize Your Content Marketing For MaximumTraffic From Google

Search engine optimization has more misleading advice and shady “service providers” than anything I’ve seen online. This video is going to give you a solid grasp of the basics of SEO in just one video.

Search engine marketing and optimizing for search engines has helped my wife and I grow our business from the ground up with as little as 0 to start.

This small investment in a web hosting ( http://www.milesbeckler.com/hosting ) combined with a large investment of time and energy creating and publishing content and optimizing that content has led us to reach nearly 10 million people with 20 million page views in just seven years.

If you stay focused on the core concepts and the basics of SEO… Ignore the hype, the sales messages for the shiny “shortcuts” and shady “blog network” vendors you can build a solid website that drives hundreds of thousands of visits per month from the search engines, too.

It is always important to begin by thinking about the platform your publishing to, in this case it’s Google, and what their goals are.

Understanding that the search engines goal is to deliver 1) highly relevant and engaging results for its users and 2) relevant advertisements so it can earn revenue you quickly can realize that becoming a partner of Google who publishes excellent quality and highly engaging content focused on what people are searching for is key.

You can help Google achieve their goals and in return Google will rank you high and drive traffic your way. The only “shortcut” there is to achieve success with search engine optimization and search engine marketing quickly, is to publish higher-quality content more often than your competitors. And for this I recommend you start with a 90 day challenge where you publish one excellent blog post every day for 90 days.

Aside from simply publishing the content your content needs to be focused on a specific keyword which represents a core topic in the mind of your users. Keyword research is how you get into the mind of your target visitor and understand what they’re looking for what their needs are and where they are in the buying cycle so you can create and craft great content that answers their biggest questions while proving to Google that you are a quality publisher worthy of their users attention.

The video goes deeper into how to structure your content marketing within your content management system in order to achieve maximum results. We look at what parts of page design and layout are important for you to focus on so you can trigger the most ranking factors in Google’s algorithm for SEO and outrank your competitors.

From the title and descriptions to the headline, heading tags and the concept of turning your post into a multimedia destination are all covered at length. These are the techy nuts and bolts of SEO and there’s really only a handful of them you need to understand in order to optimize your content marketing efforts.

There’s definitely a lot of overlap from what is covered in this video and what was covered in the YouTube SEO video which you can watch here: https://www.youtube.com/watch?v=ffkxuvFAE2k

To be perfectly honest, if you really want to dominate at organic search engine optimization your best bet is to also dominate at YouTube SEO creating a content marketing strategy that leverages both video marketing and organic search engine marketing together.

This is why I have continued to mention content marketing because search engine optimization should really just be one pillar in an overall content marketing strategy… And I will cover content marketing in depth later in another video.

Some people (who are often trying to sell you SEO courses) claim that the real “trick” to search engine optimization is all about outreach and getting other people to link to you. I am not from this school of thought and in the process of generating tens of millions of page views through organic search engine optimization, I’ve never really implemented this method. I do not believe you are required to do outreach in order to be successful with SEO.

Last thing, let’s talk about the skyscraper method. This is a simple concept about how to find what is already working inside of Google and simply create better, longer, more engaging content than what is already ranking. This is common sense, not a ninja SEO tactic and is a branding/marketing attempt by someone who’s trying to sell search engine optimization courses.

The truth is you need to publish comprehensive, long-form, multimedia, engaging content that raises the bar on every topic and keywords you target.

Simply do that more than your competitors and you will win.