Paul Bongers (Searchmetrics) – SEO, Search EXPERIENCE Optimisation

The Google algorithm is looking more at the experience than just keywords. Bongers of Searchmetrics gives us a StarWars themed talk with some examples on the latest changes with Google where they will prioritise the sites that ‘optimise for people’ and aim to be most relevant.

You can read more about searchmetrics right here (In Danish): http://iihnordic.dk/services/trafik-synlighed/seo/searchmetrics

Optimisation SEO et publication d’un website Silex sur Netlify

Silex est un logiciel libre qui permet de faire des sites internet statiques, il est accessible en ligne à l’adresse http://www.silex.me/

Dans cette vidéo, présentée par Antonin Stephany, nous voyons :
– les paramètres / settings qui permettent d’optimiser le référencement SEO (search engine optimization) d’un site Silex.
– comment publier / générer le site final
– comment l’ héberger avec l’hébergeur Netlify https://www.netlify.com/

Cette vidéo a été réalisée dans le cadre des master classes CV web Silex en partenariat avec les écoles de la 2ème chance ( e2c91, e2c93, e2c94, e2c95) avec le soutien de la fondation EDF

Les Master Classes CV WEB Silex dans les Écoles de la deuxième chance

http://www.reseau-e2c.fr/

YouTube SEO, YouTube Optimisation 101

This is a http://seosydney.com & http://seomelbourne.com product

Everybody knows what the world’s biggest search engine is: Google. But do you know what the second biggest search engine is? It’s not Yahoo, and it’s not Bing. It’s actually another one of Google’s platforms – YouTube.

Over 1 billion people use YouTube, viewing an average of 4 billion views per day. That is a huge market and a huge opportunity for advertisers and brands.

If you already have a branded YouTube channel, congratulations – that is the first step. But you may be wondering, how do I get more people to see my YouTube channel?

Optimising a YouTube channel or YouTube video is similar to optimising a website or webpage. It’s all about incorporating the right keywords in the right places, and ensuring that Google views your channel as a source of authority for your target audience.

The first step for optimising a YouTube channel is to perform keyword research. You can get valuable keyword data using the Display Planner in AdWords.

Within your AdWords account, simply navigate to the Display Planner under the “Tools” tab and click on Search for new targeting ideas using a phrase, website or category. From here, you can enter keywords, categories, and sites that are of interest to your target audience in order to generate a list of related keywords.

When determining which keywords to optimise for, look for ones that have a relatively high number of impressions but that aren’t too competitive. You can check how competitive the keywords are by typing them into YouTube and looking at the results that show up. If you’re seeing videos and channels with a lot of views and followers, you may want to target a less competitive keyword.

Once you’ve determined your target keywords, you need to incorporate those keywords into four key areas of your video: the title, the description, the tags, and the transcription file.

Titles and tags are especially important for YouTube optimisation. Titles should be enticing and should contain your targeted keyword near the beginning. For example, for this video we are targeting the keyword “YouTube SEO” so we’ve made sure to include it in the video title. The tags you enter should be related to the content of your video. In this case we’ve chosen tags like “SEO,” “digital marketing,” and “video optimisation.”

For the description, it is likewise important to include your keyword near the beginning and to use related keywords throughout the body text. Another best practice is to include a link to your website so you can easily convert your YouTube channel traffic into web traffic.

Submitting a transcription file with your video is an easy optimisation tactic that many people don’t take advantage of. When uploading a new video, click on the Subtitles and CC button. Choose your video’s language and select an option to either upload a transcription file or manually transcribe and set timings. After you’ve reviewed the transcription for accuracy, hit Publish and voila – you have a transcription file that contains all the spoken words in your video.

Perhaps the most important way to optimise your YouTube channel is to ensure that you are producing quality, shareable content. Once you’ve acquired a large following, Google will view your YouTube channel as an authority and it will be easier to get any new videos you add to rank.

So keep putting out high-quality videos with optimised titles, tags, descriptions, and transcription files – and before you know it your YouTube traffic will begin to soar.

Do’s & Don’ts of SEO – Search Engine Optimisation

Do’s & Don’ts of SEO – Search Engine Optimisation – In this video, Rafid Nassir will cover the major SEO elements which currently influence the Google algorithms and your website’s rankings. Giving some useful SEO tips, we will highlight some major things that you shouldn’t do, and the things that you should be doing instead when performing SEO.

This guide takes in to account the latest Google Penguin and Google Panda updates and will help you create a white hat and effective SEO campaign, without the risk of penalty.

For more SEO information, or to speak to us directly, visit our site: http://www.seo.co.uk/

WEBINAR: Beginners SEO – A guide to Google Optimisation

Optimising your website is a critical step to growing your online business. Search Engine Optimisation (SEO) tactics you will help to improve your website’s online visibility and attract more visitors and ultimately more leads and sales. Watch our webinar with expert Vilayte Essa, Managing Director of SearchQuest Digital Marketing Agency, to learn what you need to do to get started.

For more information about our webinars, please visit – http://www.names.co.uk/training/free-online-Business-training

OMD – Site Optimisation (SEO, UX, CRO)

Discover what you need for successful website optimisation, visit: http://www.omd.com/emea.aspx

Keep your website visible, competitive and relevant. Discover how our SEO (Search Engine Optimisation), UX (User experience) and CRO (Conversion Rate Optimisation) services could help you to improve your website, predict your market needs, identify new trends, personalize your offer and gain a key position in search results.