https://localmixed.com/get-local-business-listings-list ← Click here to get my list of over 100 Local Business Directories & Review Sites.
Read the entire blog post here: https://localmixed.com/local-business-listings/
For most of us a nap is something we hated as a child, but would love as an adult. However, in terms of local citations it helps legitimize your business to various search engines. NAP stands for Name, Address, Phone.
When your NAP is constant across various online sources, search engine are more confident that your business is “real.”
Why is a Local Citation and NAP Essential for Local SEO?
Here are just a few of the top reasons local citations are important for Local SEO.
1. They offer validation that your business is a part of the community and is something of value. Proving to different sites and directories that your business is real will improve your local search engine rankings. The higher the rank, the better off you will be.
2. It enhances your consistency. For example, the more that a search engine, such as Google, sees that your business is consistent, the better. If contact information is frequently changing, your company does appear that solid.
3. It is ideal for businesses in a smaller niche. Smaller vocations, such as plumbing, counseling, or HVAC repair, may not have a website. When minimal information is available, search engines rely greatly on any information they can find.
4. It helps local search results provide relevant businesses closest to the person that is performing the search.
The thing is that just having your citations published isn’t enough. You need to maintain them and be sure that their are not any duplications. Also, your NAP must be consistent.
When I say your NAP must be consistent, many will say that means EXACTLY THE SAME. If you abbreviate your St., Rd, Ave or Blvd, it should be abbreviated everywhere – including your website.
While I think that search engines are smart enough to understand abbreviations like St, Ave, etc, when I publish local citations for my clients and my business, I do make them exactly the same.
Here is an example:
1234 Main St
Some City, PA 15236
This is not the same as…
1234 Main Street
Some City, PA 15236
How Local Citations Work
Now that you understand that local citations are important for your business and local SEO, you are wondering how in the world people would come across your business’ local citation.
If someone were to search for “pizza restaurant in Atlanta”, and you owned Johnny’s Pizza on Peachtree St., your local citation would be almost certain to appear.
If you have a Google My Business Page, your pizza restaurant would most likely show up in a list of pizza restaurants in Google’s local search results. This works great when people search for a certain neighborhood.
Your Google Page will definitely help you, but your local citations on other sites will helps as well. Many of the business directories like YellowPages.com and review sites like Yelp.com have a lot of authority and will show up in the search results, which means your business is in front of people without them even finding your website.
Also, many people directly search these directories for local businesses. Submitting your NAP to the most popular sites almost guarantees people will discover your business.
There is one more thing about these local citations. Since phones use current location and many browsers and computers do too, when a person searches for a local business, the results are according to their current location. This means that having your NAP on these sites, you have a better chance of a targeted customer finding your business when they are in the area and ready to buy now!
So, what are people looking for with local search?
1. For a phone number
2. For a location/address
3. Ratings and reviews
4. For special offers
5. Driving directions
6. Nearby restaurant “Near Me” Search
7. A business that offers a service or product they need
This video was created by:
601 Songo St
Pittsburgh, PA 15227